Always Fairtrade
Fairtrade gives you peace of mind and our producers a future
Almost everyone is familiar with the Fairtrade seal—whether from packaging in the supermarket or from advertisements. But what exactly is behind it? As early as 1993, we had a clear goal: to advance fair trade with Germany’s first Fairtrade coffee. That goal has since become the guiding principle for an entire generation of coffee lovers.
That’s why it’s important to have an organization like Fairtrade that monitors the entire value chain for coffee and other products: from the working conditions of local people, through export and import, all the way to us as coffee roasters.
Social Standards
Cooperatives can collectively invest Fairtrade premiums in social projects or in improving infrastructure in the region—in a way that benefits as many people as possible, including the next generation of coffee producers.