The Coffee Cooperatives
In Peru, Honduras, and India, coffee farmers have formed cooperatives and, in addition to fair pay, are committed to the social development of their respective regions and sustainable farming practices. For our shade tree project, we’ve partnered with seven Fairtrade-certified cooperatives. Together with our local partners, we’re adapting coffee cultivation to climate change and planting shade trees—one for every package sold.*
*Applies to single-origin coffees from Honduras and Peru sold in retail stores, 1,000 g packages of Café Crème and Espresso Intensivo, and the Bio Gustoso products from the foodservice line. Since October 2024, 487,472 shade trees have been planted in Peru, Honduras, and India (as of August 2026)
Anyone who wants to make a difference can use some support.
That’s why Fairtrade Germany is helping us implement our shade tree project. For example, Fairtrade supports us with comprehensive on-site reporting—providing both you and us with the necessary transparency regarding our progress. On the ground in Peru, Honduras, and India, Fairtrade is represented by CLAC and NAPP—networks of Fairtrade-certified producers in Latin America and India. CLAC and NAPP ensure that coffee farmers are involved in all important decisions and support the cooperatives with advice and practical assistance in implementing them.